Hear from the people who have read Russell’s book: Skills that Succeed.

Russell Collins’ book is a game-changer for any adviser regardless of their time in the business. It will help you be referred to larger cases that are more easily placed and have better persistence.

Jim Pittman, CFP, CLU 2014 MDRT Secretary

This is a must for every Financial Adviser to invest in and use every week in planning their meetings with clients. Russell has done the hard yards for them, they just have to ‘execute’ and ask the ‘right questions’. It was a pleasure and honour to go through this masterpiece of 40 years’ worth of learning in our great life insurance industry.

Godfrey Phillips, FAFA JP

Are you a Risk Protection Specialist? Do yourself a favour & get industry legend Russell Collins’ latest book “Skills That SUCCEED”! I highly recommend it.

David J. Earley, Dip. FS (FP), AFA, Dip. FS (Brok.), QPI


Just wanted to put into writing how much I enjoyed your book. The messages and lessons for all of the industry are awesome. Insurance underpins everything we do and I hope this book helps others protect families and businesses.

Jordan Hawke

Our industry needs clarity and leadership. Russell Collins has written an excellent book that is a guiding light for anyone on the financial service journey. His practical and explicit comments and tools are keys to success. Any practitioner, new or experienced will benefit from reading and applying his wisdom and experience.

Guy Baker, CFP, MBA, MSFS, Past President Million Dollar Round Table

With 30 years of experience as an insurance adviser, I purchased Russell Collins’ ‘Skills that Sell’ with an expectation that it would be excellent and also reaffirm what I already know. I was only half correct; yes Skills that Sell is excellent, but it also taught me more about the business of offering insurance advice. ‘Skills that Sell’ should be compulsory reading for anyone new to advising on life insurance as well those you want to move up to the next level of insurance advice.

Mark Thompson, DFP

This book will help you discover what it truly means to be a professional in one of the greatest professions of all: the sale of Life and Disability Insurance.


John Craik, Former National President of AFA

Your book on financial planning is just great. I am reading it and it’s turning out to be simply a treasure. Made me remember that I should not forget my basics and what brought me to MDRT. Wow! The best part was in me emerging as one of the top advisors in this financial year for my company out of its 1.1 million agents.

Rajesh Chheda Goa


Thank you for your book. I won’t loan it out to anyone and it’ll stay pretty close by. I finished it a few weeks ago and have marked it up as a quick reference guide. It is the most useful and highly relevant guide I have thus far. I am lucky to have some fantastic mentors, which now include you via your book. Thank you!

Paul Conte, B.Com (Accounting) ADFP


I finished your book over the weekend. It took me a couple of weeks as I was so enraptured by it, I was changing some of my systems/processes as I was reading it. It is a great read and I thank you for putting a “Lifetime of Effort” in writing. I got so much out of it.

Troy Edmondson, Business & Estate Planning Specialist, QLD

Brilliant! At last, a book published by a successful adviser with a lifetime of Risk Insurance experience. Russell’s book illustrates his knowledge and commitment to his career. Whilst Russell’s expressed target market for his book is new advisers with less than ten years’ experience and advisers with ten to fifteen years’ experience, I believe all advisers interested in becoming proficient in the Risk Insurance market, irrespective of their number of years’ experience, will gain tremendous insight and motivation from Russell’s book.

Barry Vanderbergh, CFP, FAFA, Dip AII

A must-read for every financial adviser who cares about their clients. Russell has given us a step by step review and raison d’être of what works in the marketplace and why. Every financial adviser can benefit from his time tested, integrity filled advice and guidance. One of the very best books on the subject that I have read in my 50 years of practice. Bravo!

Bruce Etherington, BA, CLU, CFP, CHFC

What should you read after you think you have read everything about how to sell life insurance? Russell Collins’ new book! I’ve read scores of ‘how-to’ books in my nearly 50 years in this great business. This one is the best as far as I’m concerned. A new ‘rookie’, as well as a seasoned veteran, will find gems within its covers. Russell’s tips on questioning, on note-taking, on presenting and on follow-up, are things that are as important today as they have ever been. Each time I re-read this book I find new insights. I hope you enjoy it as much as I have.

Gene Mahn, CLU, ChFC , MDRT President, 1998