"What should you read after you think you have read everything about how to sell life insurance? Russell Collins new book! I've read scores of 'how to' books in my nearly 50 years in this great business. This one is the best as far as I'm concerned. A new 'rookie' as well as a seasoned veteran will find gems within its covers. Russell's tips on questioning, on note taking, on presenting and on follow-up, are things that are as important today as they have ever been. Each time I re-read this book I find new insights. I hope you enjoy it as much as I have" Gene Mahn CLU, ChFC , 1998 President MDRT